As a former lifeguard and swimming teacher, I founded Little Jellies to address a critical issue: visibility in water. Bright swimwear isn’t just about style—it can save lives. Here’s why vibrant kids’ swimwear is a must for safety-conscious parents.

Visibility in Crowded Waters

Pools and beaches can get chaotic. Bright colours like neon pinks, oranges, and yellows, as featured across our Little Jellies range, make it easier to spot your child instantly, reducing the risk of losing sight of them.

The Science of Colour in Water

Darker colours like navy or black blend into water, especially in murky conditions. Pretty pastels and beiges completely disappear when submerged.  In contrast, Little Jellies’ neon hues stand out, giving lifeguards and parents a clear view, even from a distance. 

Boosting Confidence for Kids

Bright swimwear isn’t just practical—it’s fun! Kids feel confident in bold designs, making them more eager to swim and learn water safety skills. Little Jellies’ patterns, from fun prints prints to vivid solids, spark joy.

Pairing Safety with Sun Protection

Our swimwear combines visibility with UPF50+ protection, shielding kids from harmful UV rays. Whether it’s a long-sleeve rashie or a knee-length surfsuit, Little Jellies ensures your child is safe from the sun and easy to spot.

A Parent’s Peace of Mind

Choosing bright swimwear gives you one less thing to worry about. At Little Jellies, we design with safety and style in mind, so your kids can enjoy the water while you relax.