Why Neon?
The colour of your child's swimsuit matters because every second counts in an emergency. In and around the water, the ability to spot your child quickly can be the difference between a close call and a tragedy.
Swimwear visibility can often be an afterthought, yet it can be that one element of water safety that saves a child's life. Along with teaching kids how to swim, ensuring they are supervised around the water, and learning CPR, safety-focused swimwear must be a priority.
Many Australians are familiar with Laurie Lawrence's "Kids Alive – Do the Five" water safety program and catchy tune to remember the five vital steps to reduce the risk of preschool and school-aged drownings. Like Laurie, we aim to minimise this danger with our bold and vibrant swimwear, designed to enhance visibility and help your child stand out wherever they swim.
Colour Safety
Bright, contrasting neon colours such as yellow, orange and green stand out against the natural hues of the water, making it easier to spot kids quickly in and around the water. Unlike muted pastels or dark colours that can blend in or even disappear underwater, neon hues remain vivid. By choosing high-visibility colours for our swimwear, we're adding another layer of safety so you can focus on creating happy, worry-free water memories.