About Us

At Little Jellies, we believe every child deserves to explore the water with excitement and glee and that every parent should feel confident that their little ones are as safe as possible when around the water. Our goal is to support swim-safety and reduce swim-related incidents by making children easy to spot in the water, whether in a pool, at the beach, or in the surf.

Founded by a former swimming teacher and devoted Aunty, Little Jellies was born from an intense desire to address a critical gap in the market - safety-focused swimwear. While blues, greens and pastel shades may be visually attractive, they simply do not offer the visibility needed to keep kids safe in the water. We know that every second counts when looking for children around the water, and so we aim to protect children while they play by creating high-visibility, neon swimwear that is fun, functional and prioritises safety.

Our swimwear is bright, bold, and bursting with personality, reflecting the lively spirit of Australian summers. Our designs are playful yet practical, created for children to have fun wearing and for parents to have peace of mind. Each piece is crafted from sustainable, recycled fibres, ensuring durability, comfort, and a smaller environmental footprint.

At Little Jellies, we create safer, happier water experiences for children and parents.